New Marketing Director for Spectro Oils
Bringing Engineered Excellence To The Next Level
BROOKFIELD, Conn. – September 19, 2012. Spectro Oils of America, based in Brookfield, CT, is pleased to announce that Danielle Larrabee has been assigned the position of Marketing Director. She will be responsible for all aspects of marketing Spectro’s products and brand name. Danielle was offered the position after long-time Marketing Director, Dave Willis, decided to retire. Dave was an instrumental part of the Spectro team.
“We are pleased with Danielle’s performance at Spectro, and with her promotion to Marketing Director we anticipate even better things. Danielle is producing world-class ads and brochures, and will help guide Spectro Oils into the future. We welcome her to her new position,” said Rollin Karoll, VP of Sales at Spectro.
Danielle has been with the company for two years as Design Director, and brings with her over thirteen years of experience in marketing and production, and an extensive graphic design background. She graduated with a certificate from Hallmark Institute of Photography, in Turners Falls, MA and has since worked for world-renowned photographer Mark Seliger, Ethan Allen photo studios, and Gannett suburban newspapers. Her expertise is in reaching out to the prospective customer, and creating a marketing plan towards each specific need.
Ralph Flanagan of Full Bore Cycle Lines USA states, “The immediate effect of Danielle Larrabee’s addition to the Spectro staff was the 2011 catalog for the entire Spectro product line. The catalog contains top-notch layout, photography, and the information is right at the customers’ fingertips. The Spectro Oils website also received significant upgrades, made possible by Roy Monaro of Monaro Design and Danielle’s continuous efforts. New signage, new catalogs, and a terrific new look for Spectro greatly enhances the award winning history and current line of products from Spectro Oils of America. Thanks, Danielle.”
Spectro brands are manufactured and marketed by Intercontinental Lubricants Corp. of Brookfield, CT, ILC, one of the world’s foremost manufacturers and packagers of quality, specialty lubricants. Spectro® products are engineered to provide the highest levels of performance across the full range of full-synthetic, semi-synthetic and petroleum lubricants for all types of power-sports engines and transmissions.
Spectro® provides unsurpassed strength and endurance to protect your engine against wear and tear.
The Spectro® line also includes superior suspension fluids, fork oils, brake fluids, coolant, chain lubes, filter cleaners/oils, and appearance products.